Tuesday, May 29, 2012

Culinary Experience with Dunhill

The event was held on April 26, 2012. Twas the event from the client of my old internship place. I helped out for documentation. This event was by DUNHILL, one of the foremost and hip cigarettes in Indonesia. They would like to launch their new product called DUNHILL Mild exclusively to the media friends. So this was actually an open circus for the media to know better about DUNHILL Mild. What made it unique was, the interpretation of the product characters through food experience.


Twas held in Social House, an urban hip kind of resto located in Grand Indonesia, an urban hip luxury based mall in Jakarta.

Lines-up of Wagyu, an exceedingly tasty and expensive beef steak.

First dish served was a Cream Soup with Garlic Bread (there's actual name, but I didn't recall it) by Chef Tristan, the nicest bule chef I ever known (not that I know many of 'em hehe).


Only Tristan who prepared two dishes among the chefs. This second dish was, errr... Snapper, I guess. The fish that every Masterchefs (the TV show) mastered.
These two dishes represented MORE of DUNHILL Mild. MORE reflects the extra mild cigarettes inside a pack of DUNHILL Mild (there are 20 cigss inside a pack).

The people (who were lucky enough to tasteee!!)

Here comes Maxi, energetic chef that called me: "Syandra's slave". Looking good with that can of fire sprays.

This is the outcome, the most applauded dish that day. "The juicy-ness of the meat was the key" - Words I heard several times.
This finely cut layers of Wagyu represented FINE CUT of DUNHILL Mild. Every cigarette of DUNHILL Mild is cautiously cut into 40 to 50 chops and makes it more subtle and gives smoother smoking experience.

The most interactive chef award was also goes to him.

The celebrity Chef of Gula Gula Cooking Show in Trans TV, Bara Pattiradjawane. Look at those sweet troops!

The result. The white chocolate box you could open and close that contained the Manadonese giant walnut was to represent RELOC of DUNHILL Mild, which is the signature seal of DUNHILL that could keep the cigarettes fresh and still tasty even after we open the pack.

These are the spotlights destination during the event. From left to right: Adhika Maxi, Tristan, Winne the MC (also Celebrity Chef), Andreas Pradhana (the Marketing Dude of Dunhill), and Bara Pattiradjawane.

The complimentary drink, there's clove inside of it. Not sure about the taste *clinching teeth. But still the look was pretty.

Overall, I was so happy AND hungry. I got off early to get me some Cheese Roti Boy. Well, I got the memories frozen here already, and for the record, this was my first paid Photography freelance job! Thank God!

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